Products and Services

SWA is always innovating. 

Every club's needs are unique. We thought-partner on existing obstacles and build custom analytic solutions to achieve long-term success, so reach out

EValuation, Recruitment, and Transfers

Role-Specific Player Profiles. Build a series of KPIs that truly speak to how your club values certain player skillsets, rather than rely on generalizations. Monitor current and future players on these profiles throughout the season to understand when and whom to target.

Player Evaluation. Evaluate players at home and abroad with traditional and custom derived criteria, uniquely aggregated in ways that reflect how the game is actually played. 

Expectation Modeling. Enhance the typical expected goal model (xG) with SWA's platform. Include custom expectation models for any imaginable key metric – passes, corner kick first touches, etc.

Better evaluate the effectiveness of a player or team, independent of the actions of teammates and opponents, as a result of these models.

Tactics and Performance

True Team Play Style. Measure how a team actually plays. A team's intended playing style does not always match what happens on the pitch. Use this to self reflect, to improve training ground exercises, and to prepare for opponents.

Drivers of Performance. Define which aspects of a team's performance matter. Understand, with statistical confidence, which actions of players and teams bring success.

Juxtapose these learnings against upcoming opponents and league standards to refine future strategy.

Possession Sequence Analysis. Playing style is intrinsically linked to how a team possesses the ball. Quantify tempo, velocity, vertical velocity, circuity, and more of possession sequences throughout a game. Identify key player connections and involvements throughout a game. Understand which style of play a team relies on in certain situations.

Moment-Based Analysis. Measure with statistical significance how a team reacts to key moments in a game – goal-for, goal-against, yellow card, substitution, etc. – compared to the regular run of play. Know how a team reacts to gain the strategic advantage.

Game State Analysis. Analyze the game on a situational basis: winning vs. losing vs. tied; home vs. away; formation changes; yellow or red card; certain players on the field; and more.



While validated by momentous victories, true progress is built through series of small, consistent wins.