Products and Services

SWA is always innovating. 

Every club's needs are different. We thought-partner on existing obstacles and build custom solutions to achieve long-term success, so reach out

Valuation, Recruitment, and Transfers

Expectation Modeling. In addition to expected goals (xG), SWA's robust platform includes custom expectation models for any imaginable key metric – passes, corner kick first touches, dribbles.

These models, built both across leagues and per-team, improve decision making by helping coaches and staff better evaluate the performance effectiveness of a player or team, independent of the actions of teammates and opponents.

Position-Specific Player Valuation. SWA evaluates players with traditional and custom derived criteria, uniquely aggregated in ways that reflect how the game is actually played.

Tactics and Performance

True Team Play Style. A team's intended playing style is not always what transpires on the pitch. Measure how a team actually plays. Use this to self reflect, to improve training ground exercises, and to prepare for opponents.

Drivers of Performance. Define which aspects of a team's performance you care about. Then with statistical confidence, determine which actions and player roles the team depends on to perform well along those dimensions.

Juxtapose these learnings against upcoming opponents and league standards to refine future strategy.

Moment-Based Analysis. Measure with statistical significance how a team reacts to key moments in a game – goal-for, goal-against, yellow card, substitution, etc. – compared to the regular run of play. Know how a team reacts to gain the strategic advantage.

Pass Sequence Analysis. A team's style of play intrinsically depends on how a team passes the ball. Quantify tempo, directness, circuity, and more, while simultaneously identifying the key player connections and sequences a team relies on throughout a game.

Analytics Reporting. Automated performance reports that combine traditional KPI with tailored SWA metrics and insights.



Progress, often quantified by momentous victories, is built through a series of small, consistent wins.