Products and Services

SWA is always innovating. 

The needs of every club and organization are unique.

We thought-partner on existing obstacles and build custom analytic solutions to enable long-term success, so reach out

Analytic Flywheel



True progress – validated by momentous victories – is built through series of small, consistent wins

Product Detail

Personnel EValuation, Recruitment, and Transfers

Role-Specific Player Profiling. Build a series of KPIs that truly speak to how your club values certain player skillsets, rather than rely on generalizations. Monitor current and future players on these profiles throughout the season to understand when and whom to target.

Player Evaluation. Evaluate players at home and abroad with traditional and custom derived criteria, uniquely aggregated in ways that reflect how the game is actually played. 

Peer Comparison. Contextualize a player's ability by appropriately comparing him to his peers.

Expectation Modeling. Enhance the typical expected goal model (xG) with SWA's platform. Include custom expectation models for any imaginable key metric – passes, corner kick first touches, etc.

Better evaluate the effectiveness of a player or team, independent of the actions of teammates and opponents, as a result of these models.

Team Tactics and Performance

True Team Play Style. Measure how a team actually plays. A team's intended playing style does not always match what happens on the pitch. Use this to self reflect, to improve training ground exercises, and to prepare for opponents.

Drivers of Performance. Define which aspects of a team's performance matter. Understand, with statistical confidence, which actions of players and teams bring success.

Juxtapose these learnings against upcoming opponents and league standards to refine future strategy.

Flow Metrics. Playing style is intrinsically linked to how a team possesses the ball. Quantify tempo, velocity, vertical velocity, circuity, and more of possession sequences throughout a game. Identify key player connections and involvements throughout a game. Understand which style of play a team relies on in certain situations. Identify how players' involvements in the game may differ.

Moment-Based Analysis. Measure with statistical significance how a team reacts to key moments in a game – goal-for, goal-against, yellow card, substitution, etc. – compared to the regular run of play. Know how a team reacts to gain the strategic advantage.

Game State Segmentation. Break up the game into custom situational bases: winning vs. losing vs. tied; home vs. away; formation changes; yellow or red card; certain players on the field; and more.