Data Driven Football Evaluation and Forecasting


Making decisions in football is hard.

Creating value from data is hard too.


      SWA technology is built on expertise in the football and analytic worlds. Our clients use it to:

        • Improve decision making
        • Build for the future
        • Gain an edge
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        in partnership with...

        Front Office

        Football's Big Data Struggle

        The Challenge


        Getting value from data in football is hard.

        Data alone does not meaningfully improve actions of a club or organization. Aggregating and visualizing performance data is unproductive. 

        Insights arise from building context. Context requires an intimate understanding of football, the data analytic landscape, and how the two interact.

        Everyone has data. The competitive advantage comes from how you choose to use it.

        The Solution


        SWA creates value through technological expertise.

        SWA enables organizations to focus on questions at hand without getting entangled in the process of finding answers.

        We allow clubs to measure targeted performance metrics at a team and player level, understand their opponents as well as they know themselves, and confidently find players in the transfer market that fit.

        We help brands and agents understand their clients – what makes them special, how they should be valued, and to which clubs they fit in the best.

        SWA's partnerships are built on proprietary algorithms using performance data from any source.



        Make Better Decisions